Fruits and vegetables that are grown or manufactured utilizing organic farming methods are known as organic products. Reusing resources, preserving ecological equilibrium, and practicing biodiversity conservation are all aided by organic farming. Produce grown without the use of artificial fertilizers, growth regulators, or other additives is known as organic fruits and vegetables. Fruits and vegetables with an organic label tell consumers that the product was made with specific techniques. The organic method of cultivating fruits and vegetables involves raising plants and crops without using any chemicals from the time of pre-harvest to the time of post-harvesting.
According to SPER Market Research, ‘Organic Fruit and Vegetable Market Size- By Product, By End User, By Technology, By Lead Type- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the Global Organic Fruit and Vegetables Market is estimated to reach USD 87.97 billion by 2033 with a CAGR of 8.3%.
By lowering health worries, boosting consumer understanding of health-conscious consumers, avoiding pesticides, chemical fertilizers, synthetic chemicals, and genetically modified organisms, the organic fruits and vegetable industry enhances living standards. Because of this, organic fruits and vegetables are beneficial to human health, the environment, and animal welfare. It provides nutritional benefits over a conventional diet. Growing consumer knowledge of the advantages of organic products, coupled with their accessibility, affordability, and affordability, is driving the market for organic fruits and vegetables. Clean label products are in high demand because customers prefer plant-based proteins and believe vegetarian foods are healthier. Clean label products are all-natural, non-GMO, and created with real ingredients, no additives or preservatives. This accelerates the demand of organic fruits and vegetables market.
One of the major issues facing the organic fruits and vegetable sector is the intrinsic shelf life of organic food. Organic fruits and vegetables are grown without the use of synthetic pesticides or preservatives, which is a significant selling point for health-conscious consumers looking for food free of chemical additives. However, the sheer nature of organic produce provides a significant challenge. Essentially, organic food's high cost prevents its widespread acceptance. Organic food is difficult to cultivate and requires more effort and time. These include shifts in customer tastes, price fluctuations between organic and conventional produce, and the availability of organic produce. Furthermore, government rules and laws governing organic agriculture have the potential to impact the market.
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The COVID-19 pandemic has had an irreparable effect on the global organic fruit and vegetable industry. Supply chain disruptions, labour shortages, and logistical issues have caused production delays and cost increases. Lockdowns and economic concerns caused consumer purchase patterns to shift, affecting demand. While there is an increasing awareness of health and wellbeing, the economic impact has caused some consumers to favour low-cost solutions above organic alternatives. However, the pandemic has increased awareness of sustainable and locally sourced foods, which may drive interest in organic products. Overall, the market confronts problems, but shifting consumer tastes and a focus on health may help to accelerate recovery in the post-pandemic context.
Fruit and Vegetable Market Key Players:
North America dominates this market due to increased disposable income and consumer purchasing power. The increased preference for a healthy diet and lifestyle was accelerating the region's organic fruits and vegetable market growth. Some of the key players are Juices International Pvt Ltd, General Mills, Inc, Green Organic Vegetables, Inc, DMH Ingredients, Iceland Foods Ltd.
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Organic Fruit and Vegetable Market Outlook
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