Using Generative Engine Optimization (GEO) For Small Businesses

Generative Engine Optimization (GEO) has become the new frontier of digital marketing and it is particularly effective when applied to the small businesses that are seeking to keep up with the dynamic world of search. In contrast to the traditional SEO, where the content optimization is aimed at the human search results towards keywords typed on engines such as Google, GEO is concerned with the optimization toward AI-driven search experiences, including the answers provided by applications like ChatGPT, Gemini on Google, or other generative AI applications. This is an immense opportunity to small business. The generative AI platforms are rapidly becoming the dominant method with which individuals discover information, products, and services. GEO can simplify marketing, in fact, to the small business with limited resources.

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